Senior Growth Marketing Manager

Senior Growth Marketing Manager

Job Summary of Senior Growth Marketing Manager:

This role serves as the lead for digital campaigns related to the customer loyalty program. The ideal candidate will be responsible for developing, implementing, and managing strategies to enhance customer retention and loyalty. This role requires a strategic thinker with a deep understanding of customer behavior, excellent leadership skills, and a proven track record in managing loyalty programs. The candidate will lead close collaboration amongst internal and external stakeholders and is responsible for advancing complex integrated digital marketing campaigns, pricing, and customer incentive strategies with strategic partners. The position reports to the Director of Growth Marketing.

Job Duties and Responsibilities of Senior Growth Marketing Manager:

• Develop and execute comprehensive customer loyalty strategies to increase retention and engagement.
• Develop and execute strategies to advance our loyalty-focused strategic partnerships in alignment with the company’s goals and objectives.
• Build and maintain strong relationships with key partners, ensuring mutual benefit and long-term collaboration.
• Analyze customer data to identify trends and opportunities for improving loyalty programs.
• Collaborate with internal/external cross-functional teams, including marketing, revenue enablement, treasury, procurement, and others, to ensure alignment and effectiveness of loyalty initiatives.
• Monitor and report on the performance of loyalty programs, providing insights and recommendations for continuous improvement.
• Manage the budget and resources allocated to the loyalty program, ensuring optimal utilization.
• Stay updated on industry trends and best practices to keep the loyalty program competitive and iovative.
• Lead and mentor a team of professionals, fostering a culture of excellence and continuous improvement.

Qualifications and Experience of Senior Growth Marketing Manager:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in digital marketing, customer loyalty, or related roles, with at least 3 years in a managerial position.
• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
• Proven ability to lead and motivate a team, driving performance and achieving goals.
• Experience with CRM systems and loyalty programs.
• Creative thinker with a passion for customer-centric strategies.

Benefits of Senior Growth Marketing Manager:

• Permanent position with opportunities for growth and development.
• Comprehensive benefits package (not specified in the post, but typically includes health insurance, retirement plans, etc.).
• Collaborative and dynamic work environment.
• Leadership development and mentorship opportunities.

About UPS:

United Parcel Service (UPS) is a global leader in logistics, providing solutions in transportation, package delivery, and supply chain management. As a Fortune Global 500 company, UPS is committed to offering iovative career opportunities in a diverse and inclusive environment. The company values collaboration, growth, and ethical practices in its operations, ensuring employees have the chance to excel in their careers.

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